St. Louis Regional Unbanked Task-force

Bank On Save Up St. Louis

Print and outdoor campaign materials for Bank On Save Up St. Louis, an initiative focused on access to affordable financial services.

Portfolio source: DCG Webflow archive
Archive project year: 2012

Bank On Save Up billboard being installed above a roadway

Project background

Bank On Save Up St. Louis was an initiative of the St. Louis Regional Unbanked Task Force. Its purpose was to help people without bank accounts access affordable financial services and financial education.

Campaign materials

The portfolio archive brings together rack cards, billboard layouts, installed outdoor graphics and a bank-branch photograph. The materials use a consistent message about opening an account and saving money.

Project gallery

Front and back Bank On Save Up rack-card design — Rack-card layout.DCG portfolio archive

Bank On Save Up rack card with green account and savings messaging — Alternate rack-card design.DCG portfolio archive

Two Bank On Save Up billboard layout mockups — Outdoor advertising layout study.DCG portfolio archive

Bank On Save Up outdoor billboard installation — Additional installation photograph.DCG portfolio archive

Bank branch exterior with a Bank On Save Up promotional flag — Bank-branch image retained from the portfolio archive.DCG portfolio archive

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